Scroll-scrub plate · 180 fr @ 1600 · canvas
16 : 9
Creative director who builds brands, campaigns, and the teams that make them.
Creative technologist who now ships the sites and apps himself.
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20 yrs
Brand + creative leadership
[N]
Campaigns shipped
[N]
Markets / communities
[N]
People led
Selected work
Leadership · brand · campaignclientTrilogy Health Services · Jan 2024 – Oct 2025
One brand voice for [N] communities — and a creative operation that could keep it.
AVP, Brand Strategy. From a scattered, community-by-community brand to a platform, a campaign system, and a team that ships.
clientWiley University Services · [Years]
Multi-market enrollment creative at scale.
Creative Director. Design system, campaign production, and team operations for [N] partner universities.
Leonardo Labs
Things I builtPlanned · Invented brand
"Still Loud" — senior living microsite + anthem spot
Seedance 2.5 · Astro
In progress · Invented brand
[App name] — logic-driven iPad app
Astro · Cloudflare · Claude Code
Live · Spec · Not affiliated
Mike's Carwash — Unlimited landing page
Univers Next Pro · Serifa · canvas bubbles · Adobe Fonts · 320 cr
For teams
Marketing teams faster than they thought possible.
Fractional creative direction plus the AI production workflow to go with it — strategy, campaign systems, video, and web, built and documented so your team can run it.
How it works →“[Testimonial — two sentences from a CEO, COO, or client about how Mike operates.]”